Our story begins with a not-so-great experience, but later on, everything in the story changed completely.
When Bella was in school, by chance, she started working part-time at a clothing store to earn some pocket money. Her daily tasks mainly involved introducing the latest styles and fabrics to customers and offering them outfit advice…
One day, a silk dress arrived at the store. The dress looked very shiny, and its details were meticulously crafted. Behind its beauty, however, was a hefty price tag. Bella asked the store owner if she could try on the dress. Though she couldn't afford it now, she dreamed that one day she would have a whole wardrobe full of clothes she loved. However, the store owner refused her request, even after Bella repeatedly assured her she wouldn’t dirty or damage the dress. The store owner responded, "People should do what they can afford to do. Someone like you, who is just here part-time, unrealistically thinking you will become wealthy in the future and be able to buy such a dress—what gives you the right to even ask?"
After being rejected, Bella felt deeply insulted. Her heart was filled with anger, and she thought to herself, "Clothes are meant to serve people, not the other way around. Why should the value of a dress be used to judge the worth of a person with an independent personality? I have the right to reject a dress worth thousands of dollars because I don’t like it, and I can also buy something from a street vendor if I love it. No price tag should define who I am as a person."
From that moment on, Bella nurtured an even bigger dream—a dream of creating her own women's clothing brand, one that would encourage women to express themselves and pursue their dreams. Her design philosophy focused not only on the beauty and uniqueness of the clothes but also on using fashion to convey the strength and tenderness of women. She wanted to help women express themselves and boldly chase their dreams. She believed that each garment carried the wearer’s emotions and stories and served as a way for them to communicate with the world. Thus, "Herbelladay" was born—symbolizing the belief that every small individual in this world holds immense power within, quietly creating their own "mythological" story.
The road to establishing the brand was far harder than Bella had imagined. She not only had to face fierce competition in the market but also had to overcome challenges like lack of funding, design innovation, and supply chain management. Countless days and nights, Bella immersed herself in design sketches and samples. Her hands were covered in calluses from long hours of work, but her heart burned with an unquenchable passion.
To create designs that were both aesthetically pleasing and market-driven, Bella personally conducted in-depth market research to understand consumer needs and preferences. She continued learning and drawing inspiration from classic literature, skillfully blending traditional culture with modern aesthetics to create a range of unique works. At the same time, she actively sought out partners and established a stable supply chain to ensure that each garment would be presented to consumers with the best possible quality.
After years of relentless effort, "Herbelladay" gradually made its mark in the market, winning widespread praise and love from female consumers.
Its clothing not only stands out in design but also strives for excellence in quality, becoming a fashion benchmark in the hearts of many women.
Today, "Herbelladay" is no longer just a clothing brand. It is more like a warm, large family, gathering women from all over the world to share stories, exchange ideas, and pursue their own beautiful dreams together.
In the future, "Herbelladay" will continue to stay true to its original purpose and the concept of "for now is for future," actively engaging in public welfare activities supporting women's rights and using the power of fashion to encourage women to boldly pursue their dreams. Whether in the workplace or in life, women can find confidence and courage here to face challenges head-on and realize their self-worth.
As long as there is a dream in your heart, there is a road beneath your feet. And "Herbelladay" will always be by the side of every dreamer, writing their "mythological story" together.